The downside of the Power Editor is that it’s more complicated than the Ads Manager, especially for beginners and small-scale advertisers, who spend lower budgets, and less time managing their campaigns. Usually, when Facebook is rolling out a new feature for advertisers, it happens in the Power Editor first (Although lately, it’s getting more even and sometimes they appear on the Ads Manager as well, at the same time). The Power Editor was designed to make it easier for advertisers to create and manage their campaigns, and make multiple actions at once. The Power Editor is Facebook’s bulk actions tool, built for more advanced advertisers with multiple campaigns, ad sets, and ads. Saying that the Ads Manager is still the more basic tool, and most advertisers especially advanced ones still prefers the Power Editor. In the past, most of the powerful features were available on the Power Editor only, but now Facebook is making the Ads Manager and Power Editor more and more alike. It went through a major update recently, which made it a much more powerful tool than it was before. The Ads Manager is the basic campaign creation and management tool.
Knowing all the Hidden features and little-known facts can be a game changer, in your constant efforts to improve the results of your Facebook campaigns. There are many powerful features, and more are being added on a weekly basis. Getting killer results with Facebook ads starts with knowing everything about the Ads Manager and Power Editor.